Strand Icons

Portfolio Tags


As part of a comprehensive rebranding by New York’s Whitehouse & Company, the Strand received a library of simple, straightforward icons to identify categories and sections of books through out the store. The strand is a dynamic place, and over time I was called upon to supplement the collection with original iconography for new sections, promotions and online content. The samples here represent some of my best, and remain faithful to the style, simplicity and sense of humor of the original system.